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| Criterion | ![]() UX Research Surveys | ![]() Innovation Rolestorming | ![]() Innovation Reverse Brainstorming |
|---|---|---|---|
Purposedifferent | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. | When a search for ideas stalls, switching roles helps people step outside their own perspective and activate new logics of action. The method reduces habit because contributions arise from a different stance. This brings unfamiliar, often fitting solution approaches into play. | For persistent errors or blockages, the method shifts the view to the opposite of the desired effect. It exposes the mechanics of failure and makes hidden causes easier to grasp. This makes improvement more concrete and the problem clearer. |
Complexitydifferent | Medium | Low | Low |
Timedifferent | 3-14 Tage | 30-60 min | 30-60 min |
Participantsdifferent | 50+ | 3-12 | 3-12 |
Formatdifferent | Async | Workshop | Workshop |
Outputdifferent | Survey Results, Charts, Segment Insights | Rollenkarten, Ideenpool pro Rolle, Konsolidierte Shortlist | Reverse Ideas, Risk Themes, Solution Ideas |
Tagsno overlap | QuantitativeResearchValidation | BrainstormingIdeationCreativity | BrainstormingIdeationCreativityRisk |
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