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Criterion
Surveys method illustration showing its working structure
UX Research
Surveys
Paper illustration of RAID Log with a method-specific labelled workspace.
Delivery
RAID Log
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Purposedifferent
When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal.Helps clarify scope, sequence, and delivery flow in concrete terms. It makes work, boundaries, and order steerable. The result is captured as a RAID Log and a source for status reporting.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.
Complexitydifferent
MediumLowHighLow
Timedifferent
3-14 Tage30 min Setup, dann laufend1-4 Wochen1-5 Tage
Participantsdifferent
50+1-3 maintaining, briefing for everyone1-6Nutzertraffic
Formatsame
AsyncAsyncAsyncAsync
Outputdifferent
Survey Results, Charts, Segment InsightsRAID Log, Status Report SourceExperiment results, Decision log, Learning summaryInterest Metrics, Conversion Signal, Learning Note
Tagsno overlap
QuantitativeResearchValidation
RiskTrackingStakeholdersGovernance
ExperimentsGrowthAnalyticsValidation
ValidationExperimentsDemandGrowth
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