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Criterion
Surveys method illustration showing its working structure
UX Research
Surveys
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Paper illustration of a Test Card with four fields for hypothesis, test, metric, and success threshold.
Product Discovery
Test Card
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Purposedifferent
When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal.When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success.The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible.
Complexitydifferent
MediumMediumLowLow
Timedifferent
3-14 Tage30-60 min je Interview20-35 min25-40 min
Participantsdifferent
50+5-12 Interviews1-51-5
Formatdifferent
AsyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Survey Results, Charts, Segment InsightsProblem Evidence, Risk Notes, Customer SegmentsTest Card with a pre-set thresholdLearning Card with evidence and next action
Tags1 shared
QuantitativeResearchValidation
DiscoveryInterviewsValidation
ExperimentsValidationDiscoveryHypothesis
ExperimentsValidationDiscoveryLearning
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