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| Criterion |  UX Research Surveys |  UX Research Personas |  Product Discovery Solution Interview |  Product Discovery Opportunity Interview |
|---|---|---|---|---|
Purposedifferent | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 3-14 Tage | 1-3 Tage | 30-60 min je Interview | 30-60 min je Interview |
Participantsdifferent | 50+ | Internes Team | 5-10 Interviews | 5-12 Interviews |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Survey Results, Charts, Segment Insights | Persona Profiles, Needs Summary, Scenario Notes | Solution Feedback, Objection List, Validation Notes | Interview Notes, Opportunity Themes, Customer Quotes |
Tagsno overlap | QuantitativeResearchValidation | ResearchCustomerSynthesis | ValidationInterviewsPrototype | DiscoveryInterviewsOpportunityCustomer |