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| Criterion |  UX Research Surveys |  UX Research Personas |  Innovation Design Thinking |  Product Discovery Solution Interview |
|---|---|---|---|---|
Purposedifferent | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation. |
Complexitydifferent | Medium | Medium | High | Medium |
Timedifferent | 3-14 Tage | 1-3 Tage | 1 Tag bis mehrere Wochen | 30-60 min je Interview |
Participantsdifferent | 50+ | Internes Team | 4-10 | 5-10 Interviews |
Formatdifferent | Async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Survey Results, Charts, Segment Insights | Persona Profiles, Needs Summary, Scenario Notes | Problem Statement, Prototype, Test Learnings | Solution Feedback, Objection List, Validation Notes |
Tagsno overlap | QuantitativeResearchValidation | ResearchCustomerSynthesis | InnovationPrototypeResearch | ValidationInterviewsPrototype |