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| Criterion |  UX Research Surveys |  Product Discovery Opportunity Interview |  UX Research User Interviews |  Product Discovery Problem Interview |
|---|---|---|---|---|
Purposedifferent | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution. |
Complexitydifferent | Medium | Medium | Low | Medium |
Timedifferent | 3-14 Tage | 30-60 min je Interview | 30–60 min per interview | 30-60 min je Interview |
Participantsdifferent | 50+ | 5-12 Interviews | 1 participant per interview | 5-12 Interviews |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Survey Results, Charts, Segment Insights | Interview Notes, Opportunity Themes, Customer Quotes | Interview Notes, Themes, Insight Summary | Problem Evidence, Risk Notes, Customer Segments |
Tagsno overlap | QuantitativeResearchValidation | DiscoveryInterviewsOpportunityCustomer | QualitativeResearchCustomerDiscovery | DiscoveryInterviewsValidation |