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| Criterion |  UX Research Surveys |  Innovation Morphological Analysis |  Innovation SCAMPER |
|---|---|---|---|
Purposedifferent | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. | For an existing solution under pressure to change, the method deliberately opens space for systematic variants. It directs attention to rebuilding, combining, and repurposing rather than only new basic ideas. This produces concrete evolution paths for products, offerings, or workflows. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 3-14 Tage | 1-3 h | 30-60 min |
Participantsdifferent | 50+ | 2-8 | 2-10 |
Formatdifferent | Async | Workshop + async | Workshop |
Outputdifferent | Survey Results, Charts, Segment Insights | Morphological Box, Concept Combinations, Idea Shortlist | SCAMPER Idea List, Concept Shortlist, Variation Notes |
Tagsno overlap | QuantitativeResearchValidation | IdeationInnovationCreativity | BrainstormingIdeationCreativityReframingInnovation |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
