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| Criterion | ![]() UX Research Surveys | ![]() Innovation Lean Startup | ![]() UX Research First-click Testing | ![]() Product Discovery Pretotyping |
|---|---|---|---|---|
Purposedifferent | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. | For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight. | When users immediately turn the wrong way on a screen or wireframe, first click testing checks initial orientation at high speed. The first click shows early whether expectation, labeling, and wayfinding fit together. | Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data. |
Complexitydifferent | Medium | Medium | Low | Low |
Timedifferent | 3-14 Tage | Wochen bis Monate je Lernzyklus | 1-2 Tage | Stunden bis wenige Tage |
Participantsdifferent | 50+ | 2-8 | 10-30 | 1-4 |
Formatdifferent | Async | Workshop + async | Async | Workshop + async |
Outputdifferent | Survey Results, Charts, Segment Insights | Hypothesis list, MVPs, Learning reports, Pivot or persevere decision | Click Heatmap, Success Rate, Design Recommendations | Pretotyping sketch, Test setup, Conversion data, Go or no-go decision |
Tags1 shared | QuantitativeResearchValidation | LeanStartupValidationMVP | UXNavigationFindabilityValidation | ValidationDemandMVP |



