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Criterion
Surveys method illustration showing its working structure
UX Research
Surveys
Iceberg Model method illustration showing its working structure
Systems Thinking
Iceberg Model
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
Paper illustration for Behavior Over Time Graph.
Systems Thinking
Behavior Over Time Graph
Purposedifferent
When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal.The Iceberg Model separates visible events from patterns, structures, and mental models. This turns a single observation into a deeper understanding of why a problem keeps recurring.For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service.A Behavior Over Time Graph shows how a metric or observation develops over time. The method makes trends, breaks, and recurring patterns visible that get lost in snapshots.
Complexitydifferent
MediumLowHighLow
Timedifferent
3-14 Tage30-60 min1 Tag bis mehrere Wochen20-45 min
Participantsdifferent
50+2-104-101-10
Formatdifferent
AsyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Survey Results, Charts, Segment InsightsIceberg Worksheet, Pattern Notes, Intervention IdeasProblem Statement, Prototype, Test LearningsBehavior Over Time Graph, Trend Hypotheses, Key Events
Tagsno overlap
QuantitativeResearchValidation
Systems thinkingRoot causePatterns
InnovationPrototypeResearch
Systems thinkingPatternsDynamics
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