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| Criterion |  UX Research Surveys |  Knowledge Modeling IBIS |  Product Discovery Experiment Canvas |  Product Discovery Learning Card |
|---|---|---|---|---|
Purposedifferent | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. | IBIS structures thinking about complex questions as a sequence of issues, ideas, and arguments. The method keeps discussions open without forcing them into premature consensus. | When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric. | The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible. |
Complexitydifferent | Medium | Medium | Low | Low |
Timedifferent | 3-14 Tage | 1-3 h | 30-60 min | 25-40 min |
Participantsdifferent | 50+ | 2-8 | 1-5 | 1-5 |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Survey Results, Charts, Segment Insights | Issue Map, Positions, Argument Notes | Completed Experiment Canvas, Success Metric | Learning Card with evidence and next action |
Tagsno overlap | QuantitativeResearchValidation | RationaleKnowledgeDecision | ExperimentsValidationDiscoveryHypothesis | ExperimentsValidationDiscoveryLearning |