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Criterion
Surveys method illustration showing its working structure
UX Research
Surveys
Paper illustration of an IBIS map with issues, positions and arguments
Knowledge Modeling
IBIS
A paper-based illustration representing Design Sprint with its core stages and visible working result.
Innovation
Design Sprint
Paper illustration for Solution Interview
Product Discovery
Solution Interview
Purposedifferent
When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal.IBIS structures thinking about complex questions as a sequence of issues, ideas, and arguments. The method keeps discussions open without forcing them into premature consensus.When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess.When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation.
Complexitydifferent
MediumMediumHighMedium
Timedifferent
3-14 Tage1-3 h4-5 Tage30-60 min je Interview
Participantsdifferent
50+2-85-85-10 Interviews
Formatdifferent
AsyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Survey Results, Charts, Segment InsightsIssue Map, Positions, Argument NotesPrototype, Test Findings, Decision RationaleSolution Feedback, Objection List, Validation Notes
Tagsno overlap
QuantitativeResearchValidation
RationaleKnowledgeDecision
Design sprintPrototypeValidationInnovation
ValidationInterviewsPrototype
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