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| Criterion |  UX Research Surveys |  UX Research HEART Framework |  Growth A/B Testing |  Product Discovery Assumption Mapping |
|---|---|---|---|---|
Purposedifferent | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. | Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitydifferent | Medium | Medium | High | Medium |
Timedifferent | 3-14 Tage | 120 min initial, dann laufend | 1-4 Wochen | 45-60 min |
Participantsdifferent | 50+ | 3-6 | 1-6 | 2-8 |
Formatdifferent | Async | Workshop + async | Async | Workshop + async |
Outputdifferent | Survey Results, Charts, Segment Insights | HEART-GSM Table, Dashboard | Experiment results, Decision log, Learning summary | Assumption map, Test backlog, Risk ranking |
Tagsno overlap | QuantitativeResearchValidation | MetricsUX researchMeasurementSatisfaction | ExperimentsGrowthAnalyticsValidation | AssumptionsRiskExperimentsValidation |