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Criterion
Surveys method illustration showing its working structure
UX Research
Surveys
First-click Testing method illustration showing its working structure
UX Research
First-click Testing
Paper illustration of Lean Startup with its method-specific working model.
Innovation
Lean Startup
Paper illustration of Pretotyping with its method-specific working model.
Product Discovery
Pretotyping
Purposedifferent
When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal.When users immediately turn the wrong way on a screen or wireframe, first click testing checks initial orientation at high speed. The first click shows early whether expectation, labeling, and wayfinding fit together.For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight.Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data.
Complexitydifferent
MediumLowMediumLow
Timedifferent
3-14 Tage1-2 TageWochen bis Monate je LernzyklusStunden bis wenige Tage
Participantsdifferent
50+10-302-81-4
Formatdifferent
AsyncAsyncWorkshop + asyncWorkshop + async
Outputdifferent
Survey Results, Charts, Segment InsightsClick Heatmap, Success Rate, Design RecommendationsHypothesis list, MVPs, Learning reports, Pivot or persevere decisionPretotyping sketch, Test setup, Conversion data, Go or no-go decision
Tags1 shared
QuantitativeResearchValidation
UXNavigationFindabilityValidation
LeanStartupValidationMVP
ValidationDemandMVP
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