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Criterion
Surveys method illustration showing its working structure
UX Research
Surveys
Paper illustration for Evaporating Cloud.
Systems Thinking
Evaporating Cloud
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration of Riskiest Assumption Test with a method-specific labelled workspace.
Product Discovery
Riskiest Assumption Test
Purposedifferent
When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal.The method makes visible why two seemingly incompatible demands arise and which assumption must be tested to resolve the conflict.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.When an idea hinges on one critical unknown, it prioritizes testing that exact piece of uncertainty first. It separates problem, assumption, solution, and evidence. The result is captured as a prioritized list of assumptions, a test plan, and a result report.
Complexitydifferent
MediumMediumHighMedium
Timedifferent
3-14 Tage60-120 min1-4 Wochen1-2 Wochen pro Iteration
Participantsdifferent
50+2-81-62-6
Formatdifferent
AsyncWorkshopAsyncWorkshop + async
Outputdifferent
Survey Results, Charts, Segment InsightsConflict Cloud, Assumption List, Breakthrough Ideas, Next ExperimentsExperiment results, Decision log, Learning summaryPrioritized Assumption List, Test Plan, Results Report
Tagsno overlap
QuantitativeResearchValidation
Theory of ConstraintsAssumptionsSystems thinking
ExperimentsGrowthAnalyticsValidation
ExperimentsValidationDiscoveryAssumptions
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