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| Criterion |  UX Research Surveys |  Innovation Design Thinking |  Business Strategy Three Horizons |  Business Strategy Blue Ocean Strategy Canvas |
|---|---|---|---|---|
Purposedifferent | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. |
Complexitydifferent | Medium | High | Medium | Medium |
Timedifferent | 3-14 Tage | 1 Tag bis mehrere Wochen | Halbtags-Workshop, dann iterativ | 2-4 h |
Participantsdifferent | 50+ | 4-10 | 3-12 | 3-10 |
Formatdifferent | Async | Workshop | Workshop | Workshop |
Outputdifferent | Survey Results, Charts, Segment Insights | Problem Statement, Prototype, Test Learnings | Horizon map, Portfolio view, Initiatives per horizon, Resource plan | Strategy Canvas, Value Curve, ERRC Actions |
Tagsno overlap | QuantitativeResearchValidation | InnovationPrototypeResearch | StrategyInnovationPortfolioForesight | StrategyPositioningInnovationValue |