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| Criterion |  UX Research Surveys |  Innovation Design Thinking |  Decision Making Option Framing |  Business Strategy Business Model Canvas |
|---|---|---|---|---|
Purposedifferent | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | In early decisions, alternatives are often still vague, incomplete, or blended together. Option Framing brings every possibility into a comparable form and makes visible which variant actually fits the question. | The Business Model Canvas condenses a business model to its key building blocks and assumptions. It makes variants quickly comparable and reveals gaps before validation or implementation begins. |
Complexitydifferent | Medium | High | Medium | Medium |
Timedifferent | 3-14 Tage | 1 Tag bis mehrere Wochen | 45-120 min | 1-2 h |
Participantsdifferent | 50+ | 4-10 | 3-8 | 2-8 |
Formatdifferent | Async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Survey Results, Charts, Segment Insights | Problem Statement, Prototype, Test Learnings | Option Frames, Assumption Notes, Comparable Shortlist, Decision Inputs | Business Model Canvas, Assumption List, Business Hypotheses |
Tagsno overlap | QuantitativeResearchValidation | InnovationPrototypeResearch | OptionsDecision framingStrategyComparison | Business modelStrategyValueInnovation |