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| Criterion |  UX Research Surveys |  Innovation Design Thinking |  Innovation Morphological Analysis |
|---|---|---|---|
Purposedifferent | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. |
Complexitydifferent | Medium | High | Medium |
Timedifferent | 3-14 Tage | 1 Tag bis mehrere Wochen | 1-3 h |
Participantsdifferent | 50+ | 4-10 | 2-8 |
Formatdifferent | Async | Workshop | Workshop + async |
Outputdifferent | Survey Results, Charts, Segment Insights | Problem Statement, Prototype, Test Learnings | Morphological Box, Concept Combinations, Idea Shortlist |
Tagsno overlap | QuantitativeResearchValidation | InnovationPrototypeResearch | IdeationInnovationCreativity |
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