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Criterion
Surveys method illustration showing its working structure
UX Research
Surveys
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
Paper illustration of Double Diamond with its method-specific working model.
Innovation
Double Diamond
Paper illustration for Solution Interview
Product Discovery
Solution Interview
Purposedifferent
When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal.For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service.For complex problems with a fuzzy situation, the method cleanly separates search space and decision. It first creates breadth in understanding and then focus in elaboration. This brings open questions, problem definition, and solution path into a traceable movement.When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation.
Complexitydifferent
MediumHighMediumMedium
Timedifferent
3-14 Tage1 Tag bis mehrere WochenWochen bis Monate30-60 min je Interview
Participantsdifferent
50+4-103-125-10 Interviews
Formatdifferent
AsyncWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Survey Results, Charts, Segment InsightsProblem Statement, Prototype, Test LearningsProblem Statement, Solution Options, Prototypes, Deliverables per PhaseSolution Feedback, Objection List, Validation Notes
Tagsno overlap
QuantitativeResearchValidation
InnovationPrototypeResearch
ProcessDivergenceInnovation
ValidationInterviewsPrototype
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