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Criterion
Surveys method illustration showing its working structure
UX Research
Surveys
Paper illustration of the Lightning Decision Jam working structure.
Facilitation
Decision Jam
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Purposedifferent
When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal.When a decision is stuck, Decision Jam loosens the knot through structured separation of problem, idea, and selection. The format creates movement without jumping prematurely at the first seemingly elegant answer.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.
Complexitydifferent
MediumLowHighLow
Timedifferent
3-14 Tage60-90 min1-4 Wochen1-5 Tage
Participantsdifferent
50+4-101-6Nutzertraffic
Formatdifferent
AsyncWorkshopAsyncAsync
Outputdifferent
Survey Results, Charts, Segment InsightsProblem Cluster, Prioritized Challenge, ExperimentExperiment results, Decision log, Learning summaryInterest Metrics, Conversion Signal, Learning Note
Tagsno overlap
QuantitativeResearchValidation
FacilitationDecisionProblem solvingWorkshop
ExperimentsGrowthAnalyticsValidation
ValidationExperimentsDemandGrowth
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