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Criterion
Surveys method illustration showing its working structure
UX Research
Surveys
Paper illustration for Contradiction Analysis.
Innovation
Contradiction Analysis
Paper illustration for Solution Interview
Product Discovery
Solution Interview
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
Purposedifferent
When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal.When a system should improve while another measure suffers as a result, the method makes the underlying conflict precisely formulable. It separates the desired effect from its side effect. This makes solutions possible that address the contradiction deliberately instead of half-heartedly.When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation.For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service.
Complexitydifferent
MediumMediumMediumHigh
Timedifferent
3-14 Tage60-120 min30-60 min je Interview1 Tag bis mehrere Wochen
Participantsdifferent
50+2-85-10 Interviews4-10
Formatdifferent
AsyncWorkshopWorkshop + asyncWorkshop
Outputdifferent
Survey Results, Charts, Segment InsightsContradiction Statement, Abstraction Notes, Solution Principles, Concept IdeasSolution Feedback, Objection List, Validation NotesProblem Statement, Prototype, Test Learnings
Tagsno overlap
QuantitativeResearchValidation
ContradictionsInnovationProblem solving
ValidationInterviewsPrototype
InnovationPrototypeResearch
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