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Criterion
Surveys method illustration showing its working structure
UX Research
Surveys
Paper illustration for Concierge MVP
Product Discovery
Concierge MVP
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Paper illustration of MVP Test Matrix with a method-specific labelled workspace.
Product Discovery
MVP Test Matrix
Purposedifferent
When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal.When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution.When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan.
Complexitysame
MediumMediumMediumMedium
Timedifferent
3-14 Tage1-4 Wochen30-60 min je Interview45-75 min
Participantsdifferent
50+3-10 Kunden5-12 Interviews2-8
Formatdifferent
AsyncWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Survey Results, Charts, Segment InsightsConcierge Learnings, Service Blueprint, MVP RisksProblem Evidence, Risk Notes, Customer SegmentsTest Matrix, Test Plan
Tags1 shared
QuantitativeResearchValidation
MVPValidationServiceDiscovery
DiscoveryInterviewsValidation
ExperimentsValidationDiscoveryOptions
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