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| Criterion |  UX Research Surveys |  Product Discovery Concierge MVP |  UX Research Empathy Mapping |  UX Research User Interviews |
|---|---|---|---|---|
Purposedifferent | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. | When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. |
Complexitydifferent | Medium | Medium | Low | Low |
Timedifferent | 3-14 Tage | 1-4 Wochen | 30–60 min | 30–60 min per interview |
Participantsdifferent | 50+ | 3-10 Kunden | 4-8 | 1 participant per interview |
Formatdifferent | Async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Survey Results, Charts, Segment Insights | Concierge Learnings, Service Blueprint, MVP Risks | Empathy Map, Assumptions List, Research Gaps | Interview Notes, Themes, Insight Summary |
Tagsno overlap | QuantitativeResearchValidation | MVPValidationServiceDiscovery | SynthesisQualitativeWorkshop | QualitativeResearchCustomerDiscovery |