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Criterion
Surveys method illustration showing its working structure
UX Research
Surveys
Paper illustration for Change Analysis.
Operations
Change Analysis
Paper illustration for Solution Interview
Product Discovery
Solution Interview
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Purposedifferent
When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal.For a deviation after a change, the method isolates the influence of the altered condition. It narrows down which differences are relevant and which are just accompanying noise.When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation.When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.
Complexitysame
MediumMediumMediumMedium
Timedifferent
3-14 Tage45-120 min30-60 min je Interview30-60 min je Interview
Participantsdifferent
50+2-65-10 Interviews5-12 Interviews
Formatdifferent
AsyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Survey Results, Charts, Segment InsightsChange Matrix, Cause Hypotheses, Validation Questions, Action ListSolution Feedback, Objection List, Validation NotesProblem Evidence, Risk Notes, Customer Segments
Tagsno overlap
QuantitativeResearchValidation
ChangeRoot causeTroubleshootingComparison
ValidationInterviewsPrototype
DiscoveryInterviewsValidation
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