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Criterion
Surveys method illustration showing its working structure
UX Research
Surveys
Paper illustration for Change Analysis.
Operations
Change Analysis
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Purposedifferent
When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal.For a deviation after a change, the method isolates the influence of the altered condition. It narrows down which differences are relevant and which are just accompanying noise.When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.
Complexitysame
MediumMediumMediumMedium
Timedifferent
3-14 Tage45-120 min30-60 min je Interview1-5 Tage
Participantsdifferent
50+2-65-12 InterviewsNutzertraffic
Formatdifferent
AsyncWorkshop + asyncWorkshop + asyncAsync
Outputdifferent
Survey Results, Charts, Segment InsightsChange Matrix, Cause Hypotheses, Validation Questions, Action ListProblem Evidence, Risk Notes, Customer SegmentsClick Data, Interest Signal, Learning Decision
Tagsno overlap
QuantitativeResearchValidation
ChangeRoot causeTroubleshootingComparison
DiscoveryInterviewsValidation
ValidationExperimentsDemandDiscovery
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