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Criterion
Surveys method illustration showing its working structure
UX Research
Surveys
Paper illustration for Causal Factor Analysis.
Operations
Causal Factor Analysis
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Purposedifferent
When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal.For an event with a complicated course, the method breaks down the contributing factors along the timeline. It shows how conditions, decisions, and reactions together produce a course of events.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.
Complexitydifferent
MediumHighLowMedium
Timedifferent
3-14 Tage2-6 h1-5 Tage45-60 min
Participantsdifferent
50+3-10Nutzertraffic2-8
Formatdifferent
AsyncWorkshop + asyncAsyncWorkshop + async
Outputdifferent
Survey Results, Charts, Segment InsightsEvent Timeline, Causal Factor Chart, Cause List, Corrective ActionsInterest Metrics, Conversion Signal, Learning NoteAssumption map, Test backlog, Risk ranking
Tagsno overlap
QuantitativeResearchValidation
CausalityIncidentRoot causeTimeline
ValidationExperimentsDemandGrowth
AssumptionsRiskExperimentsValidation
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