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| Criterion |  UX Research Surveys |  Innovation Brainstorming |  Innovation Morphological Analysis |
|---|---|---|---|
Purposedifferent | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 3-14 Tage | 30-60 min | 1-3 h |
Participantsdifferent | 50+ | 4-12 | 2-8 |
Formatdifferent | Async | Workshop | Workshop + async |
Outputdifferent | Survey Results, Charts, Segment Insights | Idea pool, Theme clusters, Shortlist | Morphological Box, Concept Combinations, Idea Shortlist |
Tagsno overlap | QuantitativeResearchValidation | BrainstormingIdeationCreativityWorkshopDivergence | IdeationInnovationCreativity |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
