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Criterion
Surveys method illustration showing its working structure
UX Research
Surveys
Affinity Diagramming
UX Research
Affinity Diagramming
Purposedifferent
When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.
Complexitydifferent
MediumLow
Timedifferent
3-14 Tage45–90 min
Participantsdifferent
50+3-10
Formatdifferent
AsyncWorkshop
Outputdifferent
Survey Results, Charts, Segment InsightsTheme clusters, Insight statements, Opportunity areas
Tagsno overlap
QuantitativeResearchValidation
SynthesisQualitativeRoot cause
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Empathy Mapping
UX Research
Empathy Mapping
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews