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| Criterion |  UX Research Surveys |  Growth A/B Testing |  Facilitation Nominal Group Technique |  Facilitation 1-2-4-All |
|---|---|---|---|---|
Purposedifferent | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When loud voices could dominate a round, Nominal Group Technique protects individual thinking time from group effects. It collects ideas separately first and only then enables shared weighting. | When many people in a group too rarely get to speak, 1-2-4-All distributes thinking time more fairly. The format builds participation step by step and makes quiet or still-unformed thoughts usable faster. |
Complexitydifferent | Medium | High | Medium | Low |
Timedifferent | 3-14 Tage | 1-4 Wochen | 60-120 min | 10-20 min |
Participantsdifferent | 50+ | 1-6 | 5-12 | 4-100+ |
Formatdifferent | Async | Async | Workshop | Workshop |
Outputdifferent | Survey Results, Charts, Segment Insights | Experiment results, Decision log, Learning summary | Ranked Ideas, Clarified Options, Group Priority | Idea List, Shared Insights, Emergent Themes |
Tagsno overlap | QuantitativeResearchValidation | ExperimentsGrowthAnalyticsValidation | FacilitationPrioritizationVotingInclusion | FacilitationInclusionIdeation |