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| Criterion |  UX Research Surveys |  Growth A/B Testing |  Product Strategy ICE Scoring |  Product Discovery Assumption Mapping |
|---|---|---|---|---|
Purposedifferent | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitydifferent | Medium | High | Low | Medium |
Timedifferent | 3-14 Tage | 1-4 Wochen | 30-60 min | 45-60 min |
Participantsdifferent | 50+ | 1-6 | 2-8 | 2-8 |
Formatdifferent | Async | Async | Workshop + async | Workshop + async |
Outputdifferent | Survey Results, Charts, Segment Insights | Experiment results, Decision log, Learning summary | ICE Table, Top Idea List | Assumption map, Test backlog, Risk ranking |
Tagsno overlap | QuantitativeResearchValidation | ExperimentsGrowthAnalyticsValidation | PrioritizationScoringGrowthDecision | AssumptionsRiskExperimentsValidation |