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Criterion
Surveys method illustration showing its working structure
UX Research
Surveys
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration of two considered options leading to a decision record with a marked status and visible consequences.
Architecture
Architecture Decision Record
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Purposedifferent
When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.An ADR permanently records an architecture decision with context, trade-offs, and consequence. It creates continuity for later changes because the decision path stays traceable.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.
Complexitydifferent
MediumHighLowMedium
Timedifferent
3-14 Tage1-4 Wochen15-45 min45-60 min
Participantsdifferent
50+1-61-32-8
Formatdifferent
AsyncAsyncAsyncWorkshop + async
Outputdifferent
Survey Results, Charts, Segment InsightsExperiment results, Decision log, Learning summaryADR File, Decision Log, RationaleAssumption map, Test backlog, Risk ranking
Tagsno overlap
QuantitativeResearchValidation
ExperimentsGrowthAnalyticsValidation
ArchitectureRationaleDocumentationGovernance
AssumptionsRiskExperimentsValidation
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