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| Criterion |  UX Research Surveys |  Facilitation 1-2-4-All |  Innovation Design Thinking |  Innovation Morphological Analysis |
|---|---|---|---|---|
Purposedifferent | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. | When many people in a group too rarely get to speak, 1-2-4-All distributes thinking time more fairly. The format builds participation step by step and makes quiet or still-unformed thoughts usable faster. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. |
Complexitydifferent | Medium | Low | High | Medium |
Timedifferent | 3-14 Tage | 10-20 min | 1 Tag bis mehrere Wochen | 1-3 h |
Participantsdifferent | 50+ | 4-100+ | 4-10 | 2-8 |
Formatdifferent | Async | Workshop | Workshop | Workshop + async |
Outputdifferent | Survey Results, Charts, Segment Insights | Idea List, Shared Insights, Emergent Themes | Problem Statement, Prototype, Test Learnings | Morphological Box, Concept Combinations, Idea Shortlist |
Tagsno overlap | QuantitativeResearchValidation | FacilitationInclusionIdeation | InnovationPrototypeResearch | IdeationInnovationCreativity |