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| Criterion |  Business Strategy Strategy Map |  Product Strategy OKRs |  Product Discovery Assumption Mapping |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | A Strategy Map translates strategy into a few connected objectives across perspectives such as finance, customers, processes, and learning. This makes visible which capabilities and activities are meant to drive which results. | When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Medium | Medium | High |
Timedifferent | 2-4 h workshop plus review | 1-2 h Setup | 45-60 min | 1-4 Wochen |
Participantsdifferent | 4-10 | 2-20 | 2-8 | 1-6 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Async |
Outputdifferent | Strategy Map, Objective Set, Cause-Effect Hypotheses | OKR set, Measurement plan, Review cadence | Assumption map, Test backlog, Risk ranking | Experiment results, Decision log, Learning summary |
Tagsno overlap | AlignmentExecutionGoalsCausality | GoalsAlignmentOutcomesMeasurement | AssumptionsRiskExperimentsValidation | ExperimentsGrowthAnalyticsValidation |