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| Criterion |  Business Strategy Strategy Map |  Innovation Morphological Analysis |
|---|---|---|
Purposedifferent | A Strategy Map translates strategy into a few connected objectives across perspectives such as finance, customers, processes, and learning. This makes visible which capabilities and activities are meant to drive which results. | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. |
Complexitysame | Medium | Medium |
Timedifferent | 2-4 h workshop plus review | 1-3 h |
Participantsdifferent | 4-10 | 2-8 |
Formatdifferent | Workshop | Workshop + async |
Outputdifferent | Strategy Map, Objective Set, Cause-Effect Hypotheses | Morphological Box, Concept Combinations, Idea Shortlist |
Tagsno overlap | AlignmentExecutionGoalsCausality | IdeationInnovationCreativity |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
