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Criterion
Paper illustration of Strategy Map with its method-specific working model.
Business Strategy
Strategy Map
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Purposedifferent
A Strategy Map translates strategy into a few connected objectives across perspectives such as finance, customers, processes, and learning. This makes visible which capabilities and activities are meant to drive which results.The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.
Complexitydifferent
MediumMediumLowHigh
Timedifferent
2-4 h workshop plus reviewMultiple workshops over several weeks30-60 min1-4 Wochen
Participantsdifferent
4-102-81-51-6
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncAsync
Outputdifferent
Strategy Map, Objective Set, Cause-Effect HypothesesHooked loop, Trigger map, Reward design, Ethics checkCompleted Experiment Canvas, Success MetricExperiment results, Decision log, Learning summary
Tagsno overlap
AlignmentExecutionGoalsCausality
GrowthBehaviorRetention
ExperimentsValidationDiscoveryHypothesis
ExperimentsGrowthAnalyticsValidation
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