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| Criterion |  Business Strategy Strategy Map |  Growth Funnel Analysis |  Product Discovery Riskiest Assumption Test |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | A Strategy Map translates strategy into a few connected objectives across perspectives such as finance, customers, processes, and learning. This makes visible which capabilities and activities are meant to drive which results. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When an idea hinges on one critical unknown, it prioritizes testing that exact piece of uncertainty first. It separates problem, assumption, solution, and evidence. The result is captured as a prioritized list of assumptions, a test plan, and a result report. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Medium | Medium | High |
Timedifferent | 2-4 h workshop plus review | 1-3 h | 1-2 Wochen pro Iteration | 1-4 Wochen |
Participantsdifferent | 4-10 | 1-5 | 2-6 | 1-6 |
Formatdifferent | Workshop | Async | Workshop + async | Async |
Outputdifferent | Strategy Map, Objective Set, Cause-Effect Hypotheses | Funnel report, Drop-off analysis, Optimization hypotheses | Prioritized Assumption List, Test Plan, Results Report | Experiment results, Decision log, Learning summary |
Tagsno overlap | AlignmentExecutionGoalsCausality | AnalyticsConversionGrowth | ExperimentsValidationDiscoveryAssumptions | ExperimentsGrowthAnalyticsValidation |