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| Criterion |  Business Strategy Strategy Map |  Growth Funnel Analysis |  Product Discovery Hypothesis Prioritization Canvas |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | A Strategy Map translates strategy into a few connected objectives across perspectives such as finance, customers, processes, and learning. This makes visible which capabilities and activities are meant to drive which results. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When many hypotheses compete for attention, it brings order to their learning sequence and importance. It separates problem, assumption, solution, and evidence. The result is captured as a prioritization canvas and a hypothesis backlog. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Medium | Medium | High |
Timedifferent | 2-4 h workshop plus review | 1-3 h | 60-90 min | 1-4 Wochen |
Participantsdifferent | 4-10 | 1-5 | 3-8 | 1-6 |
Formatdifferent | Workshop | Async | Workshop | Async |
Outputdifferent | Strategy Map, Objective Set, Cause-Effect Hypotheses | Funnel report, Drop-off analysis, Optimization hypotheses | Prioritization Canvas, Hypothesis Backlog | Experiment results, Decision log, Learning summary |
Tagsno overlap | AlignmentExecutionGoalsCausality | AnalyticsConversionGrowth | ExperimentsPrioritizationDiscoveryHypothesis | ExperimentsGrowthAnalyticsValidation |