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| Criterion |  Business Strategy Strategy Map |  Growth Funnel Analysis |  Engineering Goal Question Metric |
|---|---|---|---|
Purposedifferent | A Strategy Map translates strategy into a few connected objectives across perspectives such as finance, customers, processes, and learning. This makes visible which capabilities and activities are meant to drive which results. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | Helps clarify technical problems, hypotheses, and next steps in concrete terms. It breaks a technical problem into testable parts. The result is captured as a GQM table and metric briefs. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 2-4 h workshop plus review | 1-3 h | 90-180 min |
Participantsdifferent | 4-10 | 1-5 | 3-6 |
Formatdifferent | Workshop | Async | Workshop |
Outputdifferent | Strategy Map, Objective Set, Cause-Effect Hypotheses | Funnel report, Drop-off analysis, Optimization hypotheses | GQM Table, Metric Profiles |
Tagsno overlap | AlignmentExecutionGoalsCausality | AnalyticsConversionGrowth | MetricsMeasurementEngineeringAlignment |
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