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Criterion
Paper illustration of Strategy Map with its method-specific working model.
Business Strategy
Strategy Map
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration for DACI
Decision Making
DACI
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Purposedifferent
A Strategy Map translates strategy into a few connected objectives across perspectives such as finance, customers, processes, and learning. This makes visible which capabilities and activities are meant to drive which results.When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.In cross-functional decisions, responsibilities quickly blur between approval, influence, and execution. DACI arranges these roles so decision pressure, contribution, and information stay cleanly separated.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.
Complexitydifferent
MediumMediumLowHigh
Timedifferent
2-4 h workshop plus review1-3 h30-60 min1-4 Wochen
Participantsdifferent
4-101-52-101-6
Formatdifferent
WorkshopAsyncWorkshop + asyncAsync
Outputdifferent
Strategy Map, Objective Set, Cause-Effect HypothesesFunnel report, Drop-off analysis, Optimization hypothesesDACI Matrix, Decision Owner, Decision LogExperiment results, Decision log, Learning summary
Tagsno overlap
AlignmentExecutionGoalsCausality
AnalyticsConversionGrowth
DecisionRolesGovernanceAlignment
ExperimentsGrowthAnalyticsValidation
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