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Criterion
Paper illustration of Strategy Map with its method-specific working model.
Business Strategy
Strategy Map
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Purposedifferent
A Strategy Map translates strategy into a few connected objectives across perspectives such as finance, customers, processes, and learning. This makes visible which capabilities and activities are meant to drive which results.When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.
Complexitydifferent
MediumMediumMediumLow
Timedifferent
2-4 h workshop plus review1-3 h45-60 min45-90 min
Participantsdifferent
4-101-52-82-8
Formatdifferent
WorkshopAsyncWorkshop + asyncWorkshop + async
Outputdifferent
Strategy Map, Objective Set, Cause-Effect HypothesesFunnel report, Drop-off analysis, Optimization hypothesesAssumption map, Test backlog, Risk rankingAssumption List, Critical Assumptions, Learning Plan
Tagsno overlap
AlignmentExecutionGoalsCausality
AnalyticsConversionGrowth
AssumptionsRiskExperimentsValidation
AssumptionsRiskDecisionDiscovery
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