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| Criterion |  Business Strategy Strategy Map |  Growth Flywheel |  Growth Funnel Analysis |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | A Strategy Map translates strategy into a few connected objectives across perspectives such as finance, customers, processes, and learning. This makes visible which capabilities and activities are meant to drive which results. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Medium | Medium | High |
Timedifferent | 2-4 h workshop plus review | 60-120 min | 1-3 h | 1-4 Wochen |
Participantsdifferent | 4-10 | 3-8 | 1-5 | 1-6 |
Formatdifferent | Workshop | Workshop | Async | Async |
Outputdifferent | Strategy Map, Objective Set, Cause-Effect Hypotheses | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | Funnel report, Drop-off analysis, Optimization hypotheses | Experiment results, Decision log, Learning summary |
Tagsno overlap | AlignmentExecutionGoalsCausality | GrowthRetentionConversion | AnalyticsConversionGrowth | ExperimentsGrowthAnalyticsValidation |