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Criterion
Paper illustration of Strategy Map with its method-specific working model.
Business Strategy
Strategy Map
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Purposedifferent
A Strategy Map translates strategy into a few connected objectives across perspectives such as finance, customers, processes, and learning. This makes visible which capabilities and activities are meant to drive which results.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric.
Complexitydifferent
MediumLowHighLow
Timedifferent
2-4 h workshop plus review45-90 min1-4 Wochen30-60 min
Participantsdifferent
4-102-81-61-5
Formatdifferent
WorkshopWorkshop + asyncAsyncWorkshop + async
Outputdifferent
Strategy Map, Objective Set, Cause-Effect HypothesesAssumption List, Critical Assumptions, Learning PlanExperiment results, Decision log, Learning summaryCompleted Experiment Canvas, Success Metric
Tagsno overlap
AlignmentExecutionGoalsCausality
AssumptionsRiskDecisionDiscovery
ExperimentsGrowthAnalyticsValidation
ExperimentsValidationDiscoveryHypothesis
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