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| Criterion |  Business Strategy Strategy Map |  Growth A/B Testing |  Product Discovery Test Card |  Product Discovery Experiment Canvas |
|---|---|---|---|---|
Purposedifferent | A Strategy Map translates strategy into a few connected objectives across perspectives such as finance, customers, processes, and learning. This makes visible which capabilities and activities are meant to drive which results. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric. |
Complexitydifferent | Medium | High | Low | Low |
Timedifferent | 2-4 h workshop plus review | 1-4 Wochen | 20-35 min | 30-60 min |
Participantsdifferent | 4-10 | 1-6 | 1-5 | 1-5 |
Formatdifferent | Workshop | Async | Workshop + async | Workshop + async |
Outputdifferent | Strategy Map, Objective Set, Cause-Effect Hypotheses | Experiment results, Decision log, Learning summary | Test Card with a pre-set threshold | Completed Experiment Canvas, Success Metric |
Tagsno overlap | AlignmentExecutionGoalsCausality | ExperimentsGrowthAnalyticsValidation | ExperimentsValidationDiscoveryHypothesis | ExperimentsValidationDiscoveryHypothesis |