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| Criterion |  Business Strategy Strategy Execution Loop |  Product Discovery Test Card |  Growth A/B Testing |  Product Discovery Experiment Canvas |
|---|---|---|---|---|
Purposedifferent | The Strategy Execution Loop helps avoid treating strategy as a one-off document. It makes visible how strategic decisions are turned into objectives, initiatives, operational work, measurement, and learning. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric. |
Complexitydifferent | High | Low | High | Low |
Timedifferent | Initial 3-6 h, then monthly or quarterly reviews | 20-35 min | 1-4 Wochen | 30-60 min |
Participantsdifferent | 5-12 | 1-5 | 1-6 | 1-5 |
Formatdifferent | Workshop + async | Workshop + async | Async | Workshop + async |
Outputdifferent | Execution Loop, Review Cadence, Strategic Learning Log | Test Card with a pre-set threshold | Experiment results, Decision log, Learning summary | Completed Experiment Canvas, Success Metric |
Tagsno overlap | ExecutionCadenceLearningGovernance | ExperimentsValidationDiscoveryHypothesis | ExperimentsGrowthAnalyticsValidation | ExperimentsValidationDiscoveryHypothesis |