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Criterion
Paper illustration for Storytelling
Facilitation
Storytelling
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration of Team API with its method-specific working model.
Team Design
Team API
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Purposedifferent
When an insight needs to have an effect, storytelling translates dry facts into a comprehensible development. It combines context, tension, and consequence into a form that people remember and pass on more easily.When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When expectations between teams stay fuzzy, it describes how a team can be reached, used, and held accountable. It clarifies responsibility, interaction, and load between teams. The result is captured as a Team API document.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
45-120 min2-4 hHalf day initial, dann laufend1-2 h
Participantsdifferent
1-64-10Ein Team plus Stakeholder4-12
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop
Outputdifferent
Narrative Outline, Key Message, Story ArcJourney Map, Pain-point List, Opportunity BacklogTeam API DocumentAlignment Map, Open Issues, Decision Questions
Tagsno overlap
CommunicationNarrativeStakeholdersFacilitation
JourneyServiceService design
TeamAlignmentCommunicationService
AlignmentStakeholdersStrategyFacilitation
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