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Criterion
Paper illustration for Storytelling
Facilitation
Storytelling
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for Communication Plan
Delivery
Communication Plan
Paper illustration of Power-Interest Grid with a method-specific labelled workspace.
Facilitation
Power Interest Grid
Purposedifferent
When an insight needs to have an effect, storytelling translates dry facts into a comprehensible development. It combines context, tension, and consequence into a form that people remember and pass on more easily.When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost.When many stakeholders compete for attention at once, the Power Interest Grid sorts them by influence and stake. It turns individual contributions into a visible selection. The result is captured as a Power Interest Grid and a stakeholder-specific strategy.
Complexitydifferent
MediumMediumLowLow
Timedifferent
45-120 min2-4 h45-90 min30-60 min
Participantsdifferent
1-64-102-62-8
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop
Outputdifferent
Narrative Outline, Key Message, Story ArcJourney Map, Pain-point List, Opportunity BacklogCommunication Plan, Channel Matrix, Message CadencePower Interest Grid, Strategy per Stakeholder
Tagsno overlap
CommunicationNarrativeStakeholdersFacilitation
JourneyServiceService design
CommunicationStakeholdersDeliveryPlanning
StakeholdersFacilitationAlignmentPlanning
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