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| Criterion |  Facilitation Storytelling |  Business Strategy GAP Analysis |  Business Strategy SWOT Analysis |  Facilitation Alignment Mapping |
|---|---|---|---|---|
Purposedifferent | When an insight needs to have an effect, storytelling translates dry facts into a comprehensible development. It combines context, tension, and consequence into a form that people remember and pass on more easily. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. |
Complexitydifferent | Medium | Medium | Low | Medium |
Timedifferent | 45-120 min | 1-3 h | 30-60 min | 1-2 h |
Participantsdifferent | 1-6 | 2-8 | 3-12 | 4-12 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop |
Outputdifferent | Narrative Outline, Key Message, Story Arc | Gap Matrix, Action Plan, Risk Notes | SWOT matrix, Strategic options, Action list | Alignment Map, Open Issues, Decision Questions |
Tagsno overlap | CommunicationNarrativeStakeholdersFacilitation | StrategyAnalysisPlanning | StrategyAnalysisMarketPositioning | AlignmentStakeholdersStrategyFacilitation |