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| Criterion |  Facilitation Storytelling |  Innovation Design Sprint |  Innovation Design Thinking |  Delivery Communication Plan |
|---|---|---|---|---|
Purposedifferent | When an insight needs to have an effect, storytelling translates dry facts into a comprehensible development. It combines context, tension, and consequence into a form that people remember and pass on more easily. | When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost. |
Complexitydifferent | Medium | High | High | Low |
Timedifferent | 45-120 min | 4-5 Tage | 1 Tag bis mehrere Wochen | 45-90 min |
Participantsdifferent | 1-6 | 5-8 | 4-10 | 2-6 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop + async |
Outputdifferent | Narrative Outline, Key Message, Story Arc | Prototype, Test Findings, Decision Rationale | Problem Statement, Prototype, Test Learnings | Communication Plan, Channel Matrix, Message Cadence |
Tagsno overlap | CommunicationNarrativeStakeholdersFacilitation | Design sprintPrototypeValidationInnovation | InnovationPrototypeResearch | CommunicationStakeholdersDeliveryPlanning |