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| Criterion |  Facilitation Storytelling |  UX Design Customer Journey Canvas |  Product Strategy Product Vision Board |  Facilitation Stakeholder Mapping |
|---|---|---|---|---|
Purposedifferent | When an insight needs to have an effect, storytelling translates dry facts into a comprehensible development. It combines context, tension, and consequence into a form that people remember and pass on more easily. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When a product needs a shared direction, it connects target audience, benefit, and business picture in a clear vision. It makes the envisioned future legible for the team. | When an initiative depends on many people, interests, and power dynamics, Stakeholder Mapping systematically orders the environment. It shows who influences, who is affected, and where relationship management or safeguarding matters first. |
Complexitydifferent | Medium | Medium | Low | Low |
Timedifferent | 45-120 min | 1-3 h | 1-2 h | 60–90 min |
Participantsdifferent | 1-6 | 3-10 | 2-8 | 2-8 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Narrative Outline, Key Message, Story Arc | Customer Journey Canvas, Pain Points, Experience Opportunities | Product Vision Board, Vision Statement, Assumptions and Validation Questions | Stakeholder Map, Engagement Plan, Risk Notes |
Tagsno overlap | CommunicationNarrativeStakeholdersFacilitation | JourneyCustomerService designCanvas | VisionCanvasStrategyAlignment | StakeholdersAlignmentFacilitationChange |