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| Criterion |  Facilitation Storytelling |  UX Design Customer Journey Canvas |  Facilitation Alignment Mapping |  Product Strategy Product Vision Board |
|---|---|---|---|---|
Purposedifferent | When an insight needs to have an effect, storytelling translates dry facts into a comprehensible development. It combines context, tension, and consequence into a form that people remember and pass on more easily. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. | When a product needs a shared direction, it connects target audience, benefit, and business picture in a clear vision. It makes the envisioned future legible for the team. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 45-120 min | 1-3 h | 1-2 h | 1-2 h |
Participantsdifferent | 1-6 | 3-10 | 4-12 | 2-8 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop + async |
Outputdifferent | Narrative Outline, Key Message, Story Arc | Customer Journey Canvas, Pain Points, Experience Opportunities | Alignment Map, Open Issues, Decision Questions | Product Vision Board, Vision Statement, Assumptions and Validation Questions |
Tagsno overlap | CommunicationNarrativeStakeholdersFacilitation | JourneyCustomerService designCanvas | AlignmentStakeholdersStrategyFacilitation | VisionCanvasStrategyAlignment |