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| Criterion |  Facilitation Storytelling |  Facilitation Alignment Mapping |  Product Discovery Smoke Test |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When an insight needs to have an effect, storytelling translates dry facts into a comprehensible development. It combines context, tension, and consequence into a form that people remember and pass on more easily. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Medium | Low | High |
Timedifferent | 45-120 min | 1-2 h | 1-5 Tage | 1-4 Wochen |
Participantsdifferent | 1-6 | 4-12 | Nutzertraffic | 1-6 |
Formatdifferent | Workshop + async | Workshop | Async | Async |
Outputdifferent | Narrative Outline, Key Message, Story Arc | Alignment Map, Open Issues, Decision Questions | Interest Metrics, Conversion Signal, Learning Note | Experiment results, Decision log, Learning summary |
Tagsno overlap | CommunicationNarrativeStakeholdersFacilitation | AlignmentStakeholdersStrategyFacilitation | ValidationExperimentsDemandGrowth | ExperimentsGrowthAnalyticsValidation |